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What is Abercrombie & Fitch mean?
Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates three other offshoot brands: Abercrombie Kids, Hollister Co., and Gilly Hicks As of February 2020, the company operated 854 stores across all brands.
Once known for its sexualized ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to then-Chairman Arthur Martinez, these changes were implemented to show that the company is evolving along with its consumers. It is now targeting an older consumer, from ages 21 and up.
Abercrombie & Fitch is notable for using "brand representatives" (previously called "models") for store customer service.
reference| Full Form | Category |
|---|---|
| Abercrombie & Fitch | Business |
| Air and Fuel | General |
Posted on 26 Sep 2024, this text provides information on Miscellaneous in Business related to Business. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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