OBA meaning in Business ?

Answer:

What is Online Behavioral Advertising mean?

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. Targeted advertising is concentrated on certain traits and consumers who are likely to have a strong preference. These individuals will receive messages instead of those who have no interest and whose preferences do not match a particular product's attributes. This eliminates waste.

Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. The Information and communication technology (ICT) space has transformed recently, resulting in targeted advertising stretching across all ICT technologies, such as web, IPTV, and mobile environments. In the next generation's advertising, the importance of targeted advertisements will radically increase, as it spreads across numerous ICT channels cohesively.

Through the emergence of new online channels, the need for targeted advertising is increasing because companies aim to minimize wasted advertising by means of information technology. Most targeted new media advertising currently uses second-order proxies for targets, such as tracking online or mobile web activities of consumers, associating historical web page consumer demographics with new consumer web page access, using a search word as the basis of implied interest, or contextual advertising.

reference

Full Form	Category
Oklahoma Bible Academy	Academic & Science
Openbare Bibliotheek Amsterdam	Academic & Science
Old Bostonian Association	Business
Ontario Bar Association	Business
Oklahoma Bankers Association	Business
Oklahoma Bar Association	Business
O'Brien & Associates	Business
Oregon Bankers Association	Business
Oil Buying Alliance	Business
One Bar Association	Business
Oregon Business Association	Business
Ontario Beekeepers' Association	Business
Online Business Account	Business
Online Behavioral Advertising	Business
Open Business Accounting	Business
Outsourcing Bookkeeping Accounting	Business
Out of Box Audit	Business
Outside Business Activities	Business
Office of Business Affairs	Business
Oregon Bioscience Association	Community
Omaha Bar Association	Community
Oklahoma Bandmasters Association	Community
Oxford Broadcasting Association	Community
Oregon Biomedical Association	Community
Ohio Bursars Association	Community
Opened Bible Academy	Community
Obadiah	Community
Optical Booster Amplifier	Computing
Office Business Applications	Computing
Outlook Backup Assistant	Computing
Operations Bridge Analytics	Computing
Online Business App	Computing
Oracle Business Analytics	Computing
Object Behavior Analysis	Electronics
Organized Brazilian Activities	General
O Breathing Apparatus	General
Outward Bound Angeles	General
Outstanding Black Achievers	General
Outward Bound Adventures	General
Optical Brightening Agent	General
O2 breathing apparatus	General
On Board Audio	General
Our Barrel Ale	General
Our Better Angels	General
On Board Air	General
Optical Brightening Agents	General
Output-based aid	General
Optimized Hydraulic Brakes	General
On Board Analysis	General
Ohio Bus Association	General
Office of Biotechnology Activities	Governmental
One Bermuda Alliance	Governmental
Oban, Queensland, Australia	Regional
Office Business Application	Softwares
Oxygen Breathing Apparatus	Space Science
Outdoor Basketball Association	Sports
On Base Average	Sports
Ontario Basketball Association	Sports
Orinda Baseball Association	Sports
Opponent Batting Average	Sports