OBA meaning in Business ?

tuteeHUB earn credit +10 pts

Answer:

What is Online Behavioral Advertising mean?

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. Targeted advertising is concentrated on certain traits and consumers who are likely to have a strong preference. These individuals will receive messages instead of those who have no interest and whose preferences do not match a particular product's attributes. This eliminates waste.

Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. The Information and communication technology (ICT) space has transformed recently, resulting in targeted advertising stretching across all ICT technologies, such as web, IPTV, and mobile environments. In the next generation's advertising, the importance of targeted advertisements will radically increase, as it spreads across numerous ICT channels cohesively.

Through the emergence of new online channels, the need for targeted advertising is increasing because companies aim to minimize wasted advertising by means of information technology. Most targeted new media advertising currently uses second-order proxies for targets, such as tracking online or mobile web activities of consumers, associating historical web page consumer demographics with new consumer web page access, using a search word as the basis of implied interest, or contextual advertising.

reference
Full Form Category
Oklahoma Bible Academy Academic & Science
Openbare Bibliotheek Amsterdam Academic & Science
Old Bostonian Association Business
Ontario Bar Association Business
Oklahoma Bankers Association Business
Oklahoma Bar Association Business
O'Brien & Associates Business
Oregon Bankers Association Business
Oil Buying Alliance Business
One Bar Association Business
Oregon Business Association Business
Ontario Beekeepers' Association Business
Online Business Account Business
Online Behavioral Advertising Business
Open Business Accounting Business
Outsourcing Bookkeeping Accounting Business
Out of Box Audit Business
Outside Business Activities Business
Office of Business Affairs Business
Oregon Bioscience Association Community
Omaha Bar Association Community
Oklahoma Bandmasters Association Community
Oxford Broadcasting Association Community
Oregon Biomedical Association Community
Ohio Bursars Association Community
Opened Bible Academy Community
Obadiah Community
Optical Booster Amplifier Computing
Office Business Applications Computing
Outlook Backup Assistant Computing
Operations Bridge Analytics Computing
Online Business App Computing
Oracle Business Analytics Computing
Object Behavior Analysis Electronics
Organized Brazilian Activities General
O Breathing Apparatus General
Outward Bound Angeles General
Outstanding Black Achievers General
Outward Bound Adventures General
Optical Brightening Agent General
O2 breathing apparatus General
On Board Audio General
Our Barrel Ale General
Our Better Angels General
On Board Air General
Optical Brightening Agents General
Output-based aid General
Optimized Hydraulic Brakes General
On Board Analysis General
Ohio Bus Association General
Office of Biotechnology Activities Governmental
One Bermuda Alliance Governmental
Oban, Queensland, Australia Regional
Office Business Application Softwares
Oxygen Breathing Apparatus Space Science
Outdoor Basketball Association Sports
On Base Average Sports
Ontario Basketball Association Sports
Orinda Baseball Association Sports
Opponent Batting Average Sports

Report

Posted on 09 Oct 2024, this text provides information on Miscellaneous in Business related to Business. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.

Take Quiz To Earn Credits!

Turn Your Knowledge into Earnings.

tuteehub_quiz

Write Your Comments or Explanations to Help Others



webstory list tuteehub
Miscellaneous in Business
webstory list tuteehub
MBA HRM Mcqs in Business
webstory list tuteehub
MBA Finance Mcqs in Business
webstory list tuteehub
Startup Funding
webstory list tuteehub
Career Switching
webstory list tuteehub
Accounting in Business
webstory list tuteehub
Miscellaneous in Business


Ever curious about what that abbreviation stands for? fullforms has got them all listed out for you to explore. Simply,Choose a subject/topic and get started on a self-paced learning journey in a world of fullforms.

open app imageOPEN APP