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What is Ontario Tourism Marketing Partnership Corporation mean?
Destination Ontario, legally the Ontario Tourism Marketing Partnership Corporation (OTMPC; French: Société du Partenariat ontarien de marketing touristique (SPOMT)), is an agency of the Government of Ontario in the province of Ontario in Canada. Established in 1999, Destination Ontario has the mission to promote Tourism in Ontario and reports to the Ministry of Heritage, Sport, Tourism and Culture Industries (Ontario).
With the vision of promoting the province of Ontario as a preferred global destination, Destination Ontario's stated mission is to generate increased visitation by Ontarian, Canadian, and International tourists; to enhance tourism expenditures in Ontario; and to contribute to the provincial economic prosperity through impactful marketing and results-oriented investment partnerships. The agency endeavours to:
market Ontario as a travel destinationundertake joint marketing initiatives with the tourism industrysupport and assist the marketing efforts of the tourism industrywork in cooperation with the tourism industry, the Government of Ontario, other governments and other agencies of governmentsDestination Ontario works directly with its Canadian federal counterpart, Destination Canada, in cooperation to increase visitation to both the province and the country. It has operated marketing campaigns in many jurisdictions, including Ontario, other Canadian provinces, the United States, the United Kingdom, Germany, France, China and Japan. Destination Ontario often markets under the slogan "Yours to Discover", a brand that represents the ideology of what Ontario is as a province – a destination where one discovery leads to another.
The organization is headed by an 8-person board of directors which is overseen by a President and chief executive officer, chosen from the combined private and public sector nature of the industry to represent the various regions of the province.
reference nanPosted on 03 Dec 2024, this text provides information on Miscellaneous in Community related to Community. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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