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The full form of USP is “Unique Selling Proposition“. Unique means to choose an absolutely different approach to Marketing, Selling means exchanging money for service or product and Proposition means Providing an offer or a proposal to buy something.
The Unique Selling Proposition (USP) is a feature that differentiates a product or service from its competitors, such as the lowest cost, highest quality, or first-of-its-kind product. USP is a unique feature of a product/service that differentiates one product from others on the market. The USP theory states that these campaigns made unique proposals for clients that convinced them to change brands. A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products cannot or does not offer, and is attractive enough to attract new customers. For example, you know that Domino Pizzas offers hot pizza delivered to your home in less than 30 minutes, if the company does not keep its promise, it offers the pizza for free. It is called the Unique Selling Proposition.
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Posted on 20 Dec 2024, this text provides information on General full forms in Miscellaneous full forms related to Miscellaneous full forms. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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