ZAP meaning in Business ?

Answer:

What is Zinfandel Advocates and Producers mean?

The Zinfandel Advocates and Producers (ZAP) is a consortium of over 200 winemakers and grape growers, as well as thousands of consumers, with the purpose of advocating, preserving, and educating about the Zinfandel grape. Started in 1991, the organizational structure of combining wine enthusiasts with wine producers served as a successful template for other wine-related organizations, such as the Rhone Rangers. ZAP is reported to be one of the largest consumer-based wine advocacy groups in the world.

The organization's primary functions are:

Producing The Zinfandel Experience, an annual event consisting of Zinfandel-oriented seminars and wine tastings which attracts thousands of participants to San Francisco each year.The Zinfandel Heritage Vineyard Project, a collaboration with the UC Davis enology department, which is dedicated to preserving Zinfandel vines from historic vineyards, identifying the various Zinfandel selections, helping wineries obtain cuttings from the unique Zinfandel selections, and researching growing differentiations in multiple locations.Local and regional seminars, tastings and wine events across the USA, designed to educate consumers, retailers and restaurateurs about the Zinfandel grape.Acting as an active resource for media information and research on Zinfandel.Partnering with the Historic Vineyard Society to preserve and protect old vineyards from being destroyed or neglected.Advocating legislation for recognition of Zinfandel as America’s Heritage grape.Funding scholarships for wine-related studies. reference

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