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What is Autolatina mean?
AutoLatina was a joint venture between Volkswagen Group subsidiary Volkswagen do Brasil (51%) and Ford Motor Company subsidiary Ford Brasil (49%) in South America. The main reason for the joint venture was the bad economic situation at the time, which made joint survival more attractive than an individual fight for a share in a dwindling market.
Four divisions - Ford of Argentina, Ford Brasil (Ford of Brasil), Volkswagen Argentina, and Volkswagen do Brasil - formed AutoLatina in July 1987.
Volkswagen managed the car division, and Ford the truck division.
This resulted in the two companies sharing badge engineered models. These included:
Ford Verona / Volkswagen ApolloFord Escort Mk V / Volkswagen PointerFord Orion / Volkswagen LogusVolkswagen Santana / Ford Galaxy/VersaillesVolkswagen Quantum / Ford RoyaleA clay model of a small Ford 3-door hatchback derived from the Volkswagen Gol was made, as well as sketches of 5-door, panel van and XR2 versions. Stylists found difficulty styling around the unusual proportions caused by engine packaging, causing dissatisfaction with Ford's management towards the platform restrictions. Models using Volkswagen's B5 platform were also considered, such a SUV-like "RSV" model, an MPV model and derived pickup, and a Ford sedan and wagon. Sketches were also produced of Fusca "Icon" concepts (such as buggys and hot rods), a new-generation Gol 3, and cabriolet and pickup variants of the Logus. A facelifted Logus was cancelled due to the collapse of the venture.
The AutoLatina venture was dissolved in December 1995. The market shares of both companies had steadily eroded since the merger. Market liberalization also made it unnecessary to have separate development lines for Latin America, and both manufacturers wanted to incorporate theirs into the global brand lineups. The companies thus resumed their separate activities, regaining whatever physical assets they had before the merger.
referencePosted on 14 Oct 2024, this text provides information on Miscellaneous in General related to General. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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