ECPM meaning in Governmental ?

Answer:

What is Effective Cost Per Mille mean?

Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of exposing the ad to one thousand viewers or listeners. It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium.

The "cost per thousand advertising impressions" metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM is useful for comparing the relative efficiency of various advertising opportunities or media and in evaluating the overall costs of advertising campaigns.

For media without countable views, CPM reflects the cost per 1000 estimated views of the ad. This traditional form of measuring advertising cost can also be used in tandem with performance based models such as percentage of sale, or cost per acquisition (CPA).

reference

Full Form	Category
European Center of Pharmaceutical Medicine	Academic & Science
Ecole européenne de Chimie, Polymères et Matériaux	Academic & Science
Electronic Consumer Product Management	Business
Enteric Coated Pancreatin Microsphere	General
Effective Cost Per Mille	Governmental
Effective Cost Per Thousand Impressions	Internet
Engineering, Construction and Project Management	Messaging
European Christian Political Movement	Regional