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What is Gesellschaft für Konsumforschung mean?
GfK (founded in 1934 by an association of university teachers as Gesellschaft für Konsumforschung, "Society for Consumer Research") is a world-leading provider of data and analytics to the consumer goods industry. It is headquartered in Nuremberg, Germany.
GfK was founded in 1934 as GfK-Nürnberg Gesellschaft für Konsumforschung e.V. The company’s founding management board included the future German Minister of Economic Affairs and Federal Chancellor Ludwig Erhard.
The GfK-Telemeter (also known as GfK-Meter) is a device to measure the TV ratings. It is deployed in a representative subset of households and registers the selected channel second by second (including the use of videotext and video recordering and replaying), while differentiating between registered users.
referencePosted on 04 Dec 2024, this text provides information on Miscellaneous in International related to International. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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