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What is Google Marketing Platform mean?
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched in July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on Internet.
Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google.
referencePosted on 22 Dec 2024, this text provides information on Miscellaneous in Computing related to Computing. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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