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What is International Journal of Market Research mean?
The Market Research Society is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press.
MRS recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries. As the regulator, they promote the highest professional standards throughout the sector via the MRS Code of Conduct. MRS is the world’s largest association serving those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy.
In 2015, it jointly ran an inquiry with the British Polling Council into the failings of polling before the British general election of that year. The inquiry found that the failure of polling to correctly predict the result was the result of unrepresentative polling samples.
referencePosted on 19 Oct 2024, this text provides information on Miscellaneous in International related to International. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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