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What is Mutual Broadcasting System mean?
The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the golden age of U.S. radio drama, Mutual was best known as the original network home of The Lone Ranger and The Adventures of Superman and as the long-time radio residence of The Shadow. For many years, it was a national broadcaster for Major League Baseball (including the All-Star Game and World Series), the National Football League, and Notre Dame football. From the mid-1930s and until the retirement of the network in 1999, Mutual ran a highly respected news service accompanied by a variety of popular commentary shows. During the late 1970s, Mutual pioneered the nationwide late night call-in radio show and introduced the country to Larry King.
In the early 1970s, acting in much the same style as rival ABC had two years earlier (in 1968), Mutual launched four subsidiary radio networks: Mutual Black Network (MBN) (initially launched as "Mutual Reports"), which evolved to today's American Urban Radio Networks (AURN); Mutual Cadena Hispánica (or in English, "Mutual Spanish Network"); Mutual Southwest Network, and Mutual Progressive Network (was later re-branded "Mutual Lifestyle Radio" in 1980, then retired in 1983).
Of the four national networks of American radio's classic era, Mutual had for decades the largest number of affiliates, but the least certain financial position (which prevented Mutual from expanding into television broadcasting after World War II, as the other three networks did). For the first 18 years of its existence, Mutual was owned and operated as a cooperative (a system similar to that of today's National Public Radio), setting the network apart from its corporate owned competitors. Mutual's member stations shared their own original programming, transmission and promotion expenses, and advertising revenues. From December 30, 1936, when it debuted in the West, the Mutual Broadcasting System had affiliates from coast to coast. Its business structure would change after General Tire assumed majority ownership in 1952 through a series of regional and individual station acquisitions.
Once General Tire sold the network in 1957, Mutual's ownership was largely disconnected from the stations it served, leading to a more conventional, top-down model of program production and distribution. Not long after the sale, one of the network's new executive teams was charged with accepting money to use Mutual as a vehicle for foreign propaganda. The network's reputation was severely damaged, but soon rebounded. Mutual changed ownership several times in succeeding years—even leaving aside larger-scale acquisitions and mergers, its final direct corporate parent, Westwood One, which purchased Mutual in 1985, was the seventh in a string of new owners that followed General Tire.
referencePosted on 12 Dec 2024, this text provides information on Miscellaneous in Business related to Business. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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