MCA meaning in Contact ?

Answer:

What is Market Contact Audit mean?

The market contact audit is a research tool, which measures the effectiveness of various contacts in a category using a common method and a common unit. Therefore, it provides a yardstick to understand which are the key contacts that drive the category, which contact points are working better for the brand and which are the ones where money should be saved. It is a planning process that helps in rationalizing and prioritizing the marketing and media spends.

The market contact audit measures how successfully brands use marketing communications to connect with consumers in two ways. First it recognizes that some contacts are more influential than others. So it measures the Contact Clout Factor – or contact influence for the important contacts in a given category and market. Then it recognizes that some brands execute better than others, so it measures brand experience for each brand in the category and market, by the degree to which consumers recall encountering brands in a contact.

BXG has developed a unique Voice of the Consumer (VoC) based Brand Experience methodology, universal ‘Brand Experience’ currency and analytics platform (powered by the Market ContactAudit® - MCA® that the group developed also) that provides quantitative category, market and brand-specific insights that inform responsible resource allocation and execution decisions and are strong predictors of brand health and market share growth.

BXG moved from single focus to two very different but overlapping markets, to build sustainable brands and for more effective and more efficient marketing.

reference

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Management Consulting Association	Business
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Master of Computer Academy	Computing
Micro-Computer Architecture	Computing
Mobile Communications America	Computing
Machine Check Architecture	Computing
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Multilink Channel Aggregation	Computing
Motion Capture and Analysis	Computing
Multiplexing Channel Adapter	Computing
Multi Volume Compressed Archive	Computing
Mechanical Computer Aided Design	Computing
Merchant Certificate Authority	Computing
Mobile Clinical Assistant	Computing
Mini Charger Adapter	Computing
Migration Control Data Set Alias	Computing
Microsoft Campus Agreement	Computing
Microsoft Cloud Agreement	Computing
Multimedia Card Association	Computing
Masters in Computer Application	Computing
Market Contact Audit	Contact
Multi Country Area	Country Specific
Mid- Continent Area	Earth Science
Masters of Computer Applications	Educational Certificate
Master of Computer Applications	Educational Degree
Master of Computer Application	Educational Degree in Technology
Memphis College of Art	Educational Institute
Measurement Capability Analysis	Electronics
Multi-channel Analyzer	Electronics
My Chariot Awaits	General
Monte Carlo All	General
Max Coloring Algorithm	General
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Musicians Cemetery of America	General
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Mesdemeanant Corrections Association	Governmental
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Monopoly Control Authority	Governmental
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Marion Cultural Alliance	Governmental
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Marine Corps system Applications	Governmental
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Micro Channel Architecture	Information Technology
Microsoft Certified Architect	Information Technology
Materiale şi Cercetări Arheologice, Bucureşti	International
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Message Channel Agent	Networking
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Master Control Assembly	Space Science
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Monitoring and Control Assembly	Space Science
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Monte Carlo Association	Sports
Madras Cricket Academy	Sports
Missed Calls Alert	Telecommunication
Macenta Airport	Transport & Travel