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The Marketing Research Association (MRA) was a 501(c)(6) non-profit, membership trade association, incorporated in New York state. Members were companies that specialized in, or had departments that specialized in, market research, consumer opinion and related marketing intelligence. Individuals who were marketing research practitioners could also become members.
Located in Washington D.C. the Marketing Research Association was founded in 1957. The MRA's chief product was membership. It was also active in advocating industry positions on legislative and regulatory issues. In January 2017, the Marketing Research Association merged with CASRO to form the Insights Association.
referencePosted on 30 Apr 2022, this text provides information on Miscellaneous in Business related to Business. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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