MRD meaning in Business ?

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What is Marketing Requirements Document mean?

A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.It is typically written as a part of product marketing or product management. The document should explain:

What (new) product is being discussedWho the target customers areWhat products are in competition with the proposed oneWhy customers are likely to want this product. reference
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Posted on 06 Nov 2024, this text provides information on Miscellaneous in Business related to Business. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.

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