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What is National Thoroughbred Racing Association mean?
The National Thoroughbred Racing Association (NTRA) is a broad-based coalition of American horse racing interests consisting of leading thoroughbred racetracks, owners, breeders, trainers and affiliated horse racing associations, charged with increasing the popularity of horse racing and improving economic conditions for industry participants. The NTRA has offices in Lexington, Kentucky, and Rye Brook, New York.
Historically, it is the marketing departments of the individual tracks, not the national marketing campaigns, which have attracted a fan base. In 2012, the radio campaign by advertising agency, DeVito/Verdi, led to an increase in a younger, more affluent fan base, and won the Mercury awards for the best radio campaign.
referencePosted on 06 Jan 2025, this text provides information on Miscellaneous in Sports related to Sports. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.
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