SG meaning in Business ?

Answer:

What is Sanspareils Greenlands mean?

Sanspareils Greenlands, commonly known by the abbreviation SG, is an Indian cricket equipment manufacturer and is considered the number one cricket manufacturer in the world. Its balls are used in Test cricket and in the Ranji Trophy in India. They have a more prominent seam and are closer together than the Kookaburra balls used for Test matches, used in rest of the world apart from England and West Indies (which use Dukes), resulting from the thicker thread used for stitching. The balls are also completely hand-crafted.

Brothers Kedarnath and Dwarakanath Anand established Sanspareils Co. in Sialkot in 1931. They were originally from Lahore where they apprenticed in their uncle's sports shop RICHIE Sports. In 1940 they established a company named Greenlands to facilitate export of their products. After the partition of India, the family moved to Agra and then settled in Meerut in 1950. Its factory has been in Meerut, Uttar Pradesh since 1950.

SG has been exporting bats manufactured in Meerut to the UK and Australia for most of the international cricket brands. The company has been the market leader in the world with legends like Sunil Gavaskar, Mohammad Azharuddin and Rahul Dravid endorsing the brand. In 2008, Virender Sehwag became an SG brand ambassador.

Since 1994, all every signal Test Match played in India have been played with SG balls. SG Test balls are handmade and are said to be 20% of the price of Kookaburra balls.

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