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Take A QuizA Customer Advisory Council (also referred to as a Customer Advisory Board or CAB) is a form of market research whereby a group of existing customers is convened on a regular basis to advise company management on industry trends, business priorities, and strategic direction. The CAB differs from traditional focus groups in the following ways:
Membership is made up of senior executives from customer companies, not product usersTopics of discussion tend to be more strategic than tactical referenceTurn Your Knowledge into Earnings.
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