Alexa Internet, Inc. is an American web traffic analysis company based in San Francisco. It is a wholly owned subsidiary of Amazon.
Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. Alexa provides web traffic data, global rankings, and other information on over 30 million websites. Alexa estimates website traffic based on a sample of millions of Internet users using browser extensions, as well as from sites that have chosen to install an Alexa script. As of 2020, its website is visited by over 400 million people every month. Occasional disputes over its claims occur, but it is overall very comprehensive.
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