BARC meaning in Governmental ?

Answer: What is Broadcast Audience Research Council mean?

Broadcast Audience Research Council (BARC) India is a joint-industry body founded by bodies that represent Broadcasters (IBF), Advertisers (ISA) and Advertising & Media Agencies (AAAI). It is also the world's largest television measurement science industry-body.

It uses Audio Watermarking technology to measure viewership of TV channels, and the system also allows measurement of time-shifted viewing and simulcasts. The company was incorporated in 2010 and is based in Mumbai, India.

With the viewership habits of over 210 million TV households as per the New Universe Estimates 2020 (accounting for 892 million TV viewing individuals)Barc being analysed by BARC India, it is the world's largest television audience measurement service. Its measurement system is based on a sample of 40,000 "panel homes" which will go up to 50,000 panel homes. It launched its TV viewership measurement service in April 2015, with coverage of C&S TV homes in towns with a population of 1 lakh and above. In October 2015, it started measuring All India TV homes (TV viewers in urban and rural India)

BARC India was planned and executed as an alternative to TAM Media Research Pvt. Ltd, the audience measurement system put in place by information and insights firm Nielsen and Kantar Media, a WPP company. It was set up as per guidelines of the Ministry of Information & Broadcasting, Government of India.

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd, has been elected as the Chairman of BARC India. Punit succeeds Nakul Chopra, who completed his one-year tenure as Chairman.NAKUL CHOPRA is the CEO of BARC India. He took over the reigns from Partho Dasgupta (who was responsible for setting up the company) on 22 October 2019.

reference

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