BOGOF meaning in Business ?

Answer: What is Buy One Get One Free mean?

"Buy one, get one free" or "two for the price of one" is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that the price actually considers the fact that two items are being sold. The price of "one" is somewhat nominal and is typically raised when used as part of a buy one get one free deal. Whilst the cost per item is proportionately cheaper than if bought on its own, it is not actually half price.

This technique is commonly known in the marketing industry by the acronym BOGOF - or, simply, BOGO.

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