BR meaning in Business ?

Answer: What is Banana Republic mean?

Banana Republic is an American clothing and accessories retailer owned by the American multinational corporation Gap Inc.

It was founded in 1978 by Mel and Patricia Ziegler, who originally called the company "Banana Republic Travel & Safari Clothing Company." The original concept for the company was to sell items that fit a safari theme. The couple worked for the San Francisco Chronicle. He was a reporter. She was an illustrator. They lived in an apartment on Russian Hill.

In 1978, they quit their jobs, moved to Tamalpais Valley. They wanted to start a business for income. But first, Mel received a magazine assignment to explore Australia for a few weeks with other journalists. In 1983, Gap purchased the company, changed the name to "Banana Republic," and rebranded the stores to achieve a more upscale image.

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