Common Sense Media (CSM) is an organization that "provides education and advocacy to families to promote safe technology and media for children."
Founded by Jim Steyer in 2003, Common Sense Media reviews books, movies, TV shows, video games, apps, music (Until 2014), and websites and rates them in terms of age-appropriate educational content, such as "positive role models", "positive messages", "violence and scariness", "sexy stuff", "language", "consumerism" and more, for parents making media choices for their children. They have also developed a set of ratings that are intended to gauge the educational value of videos (movies and television programs), games, and apps. The nonprofit's "Learning Ratings" attempt to assess different types of learning qualities within various forms of media.
Donations from foundations and individuals and fees from media partners finance Common Sense Media. Today, the organization distributes its content to more than 100 million US homes via partnerships with a variety of traditional and online media companies. Common Sense Media describes itself as "the nation’s largest membership organization dedicated to improving kids’ media lives". By 2016, the organization had over 65 million unique users and worked with more than 275,000 educators across the United States. In 2016, Charlie Rose reported that Common Sense Media was the United States' largest non-profit dedicated to children's issues.
In August 2020, CSM announced the formation of a for-profit subsidiary, Common Sense Networks, to create and distribute original media targeted at children. Common Sense Networks then announced an OTT platform named Sensical, which launched June 29, 2021.
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