DSP meaning in Computing ?

Answer: What is Demand Side Platform mean?

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective cost per click (eCPC), and effective cost per action (eCPA).

The functionality of the DSP is often dependent upon the format of the media. For example, DSPs that operate within the realm of online advertising are able to observe actions taken as a result of viewing an ad delivered, whereas this may not be possible in environments such as outdoor advertising or television and radio, where the advertising constitutes a one-to-many approach.

DSPs incorporate many of the facets previously offered by advertising networks, such as wide access to inventory and vertical and lateral targeting, with the ability to serve ads, real-time bid on ads, track the ads, and optimize. This is all kept within one interface which creates a unique opportunity for advertisers to truly control and maximize the impact of their ads. The sophistication of the level of detail that can be tracked by DSPs is increasing, including frequency information, multiple forms of rich media ads, and some video metrics. Many third parties are integrating with DSPs to provide better tracking. In addition, DSPs have begun to use advanced price reduction algorithms, commonly known as bid shading, to help advertisers procure ad impressions for a lower CPM in the first-price auction.

DSPs are commonly used for retargeting, as it is able to see a large volume of inventory in order to recognize an ad call with a user that an advertiser is trying to reach. The percentage of bids that are won over the bids that were submitted is called a win rate.

reference

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Degree Stopping Paper	Academic & Science
Developmental Science Program	Academic & Science
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Delivery Service Partner	Business
DS Prabhudas & Co	Business
Dainippon Sumitomo Pharma	Business
Distributer Sale Person	Business
DS Prabhudas & Co	Business
Dawn Sign Press	Community
Daughters of Saint Paul	Community
Digital Signal Processing	Computer and Networking
Digital Signal Processors	Computer Hardware
Dynamic Sound Programming	Computing
Data Segment Polynomial	Computing
Developer Studio Project	Computing
Display System Protocol	Computing
Domain Specific Part	Computing
Down Stream Physical	Computing
Drive Slave Present	Computing
Digital Studio Picture	Computing
Data Stream Protocol	Computing
Dynamic Studio Professional Module	Computing
Display Parameters	Computing
Display Select Panel	Computing
Document Storage Processor	Computing
Developer Service Provider	Computing
Disable Saving Parameters	Computing
Developer Service Plans	Computing
Data Security Professional	Computing
Demand Side Platform	Computing
Directory System Protocol	Computing
Data Security Platform	Computing
Data Security and Protection	Computing
Digital Security Program	Computing
Digital Sales Providers	Computing
Differential Signal Processing	Electronics
Digital Sound Processing	Electronics
Display Parameters (signature)	File Type
Dynamic Studio Professional Module (dynamic Studio)	File Type
Dr.halo Graphics Display Driver	File Type
Project (ms Developer Studio)	File Type
Digital Signalling Processor	General
Distribution Service Partner	General
Dynamic Shift Programme	General
Dynamic Server Page	General
Direct Signal Processor	General
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Demand Side Platforms	General
Defense Standardization Program	General
Services Portal	General
Directed Self Placement	General
Dispatchable Solar Power	General
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Directory Service Protocol	General
Dura Soft Polymer	General
Dithiobis Succinimidyl Propionate	General
Dynamic Shift Program	General
Digital Sound Package	General
Driver Safety Program	General
Dynamic Stability Programme	General
Dodge Scat Pack	General
D Street Prepared	General
Dynamic Seat Pump	General
Door Switch Panel	General
Driver Sport Pack	General
Designated Seating Position	General
Diplomat Special	General
De Soto Plymouth	General
Danica Sue Patrick	General
Dual Shape Phase	General
Digital Signal Procesesing	General
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Digital Signal Psrtutorial	General
Ditto Same Pinch	General
Design to Solve Problems	General
Digital Spatial Profiling	General
Dumb Stupid Prehistoric	General
Decision Support Page	General
Designated Safeguarding Person	General
Descessit Sine Prole	General
Digital Sound Processor	General
Dynamic System Project	General
Data Stream Processor	General
Departure Spacing Program	General
Direct Service Providers	General
Delivery Service Partners	General
Department Services Program	General
Division of State Parks	General
Dark Sky Percussion	General
Dirty Sexy Prosecco	General
Dilution Stability Performance	General
Data Source Processor	General
Develop Succeed And Prosper	General
Delaware State Police	Governmental
Desktop Standardization Project	Governmental
Democratic Socialist Perspective	Governmental
Data Standards Plan	Governmental
Delaware State Police's	Governmental
Deputy Superintendent Police	Governmental
Departure Sequencing Program	Governmental
Demokratik Sol Parti	Governmental
Durgapur Steel Plant	Governmental
Democratic Socialist Party	Governmental
Deputy Superintendent of Police	Indian Police Rank
Digital Signal Processor	Information Technology
Daftar Skala Prioritas	International
Decessit Sine Prole	International
Deutscher Spiele Preis	International
Direct Support Professional	Jobs
Digital Systolic Pressure	Medical
Decreased Sensory Perception	Medical
Distal Symmetrical Polyneuropathy	Medical
Down Syndrome Phil	Medical
Diastasis Symphysis Pubis	Medical
Disability Services Program	Medical
Disabilities Support Program	Medical
Drug Supply Program	Medical
Defense Support Program	Military and Defence
Defense Satellite Program	Military and Defence
Direct Sponsorship Program	Sports
Direct Stock Purchase	Stock Exchange
Doubling Stock Price	Stock Exchange