E-Loan, Inc. is a financial services company that offers its users access to partners that may be able to assist them in obtaining loans.
E-Loan was a pioneer in the online lending industry in the late 1990s and early 2000s. As of 1999, it was the number 1 site for online lending, with Quicken Loan's later online offering playing catch-up in 2nd after E-Loan declined a buyout offer.
As of 2017, E-Loan is focused on its personal loan referral business, and as of May 15, 2017 all of its deposit customers were transferred to Popular Direct.
E-Loan is a division of Banco Popular de Puerto Rico.
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