X

ELM meaning in Maths ?

( 5 )  .  1 Rating
1735 views   .  0 comments  .   . 

Download Solution PDF

Answer: What is Elaboration Likelihood Model mean?

The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.

Under the central route, persuasion will likely result from a person's careful and thoughtful consideration of the true merits of the information presented in support of an advocacy. The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior.On the other hand, under the peripheral route, persuasion results from a person's association with positive or negative cues in the stimulus or making a simple inference about the merits of the advocated position. The cues received by the individual under the peripheral route are generally unrelated to the logical quality of the stimulus. These cues will involve factors such as the credibility or attractiveness of the sources of the message, or the production quality of the message. The likelihood of elaboration will be determined by an individual's motivation and ability to evaluate the argument being presented.

For instance, as the picture shows, a person is considering buying a car and he is persuaded by his friend to buy a certain model. If he processes his friend’s message by taking the central route, he will carefully evaluate his friend’s argument and rationally think about the cost, reliability, fuel efficiency of this model. Once he generates favorable thought along the central route, the ELM predicts he will accept the message and the result is enduring. However, if he uses the peripheral route to process the message, he will be likely to buy the car simply because he likes the color, or a famous idol on television “asks” him to buy this car. Compared to the central route’s effect, thoughts generated from the peripheral route will be relatively short-lasting.

reference
Full Form Category
Entry Level Math Academic & Science
Extended Learning Module Academic & Science
Electro-Luminescent Magnetron Academic & Science
Entry Level Mathematics Academic & Science
Electric Love Machine Academic & Science
Extreme learning machine Academic & Science
Elmira (ny) Airport Code
Eternal Level Marketing Business
Empire Louis Marx Business
Enterprise Logistics Management Business
Extended Level Marketing Business
Emergency Light Mount Business
Expendable Light Marker Business
Elementis Business
Elemental Minerals Ltd Business
Experiment Logistics Module Business
External Limiting Membrane Chemistry
Effort, Learning, and Mistakes Community
Elementary Library Media Community
Employee and Labor Relations Manual Community
East London Mosque Community
England Leeds Mission Community
Entrepreneurship Leadership And Management Community
Executive Leadership in Multinationals Community
Equipment Lifecycle Management Computer Hardware
Eagles/Lexicon/Morphosyntax Computing
Experimental Logistics Module Computing
Elasticity Buffer and Link Management Computing
e-Mail List Management Computing
Enhanced Linked Mode Computing
E-Learning Manager Computing
Eukaryotic Linear Motif General
Encourage Lead Mentor General
Exclusive Leather Movement General
Edward Laura Maymay General
Electronic Management General
Electronic Load Module General
Emergency Lights Mod General
Escalade Limousine General
Environment Landscape Management Governmental
Electronic Library for Minnesota Governmental
Ethical, Legal, and Moral Governmental
Environmental Liabilities Management Governmental
Education in Legal Medicine Governmental
ELIMALA Indian Railway Station
English Language Ministry International
Elaboration Likelihood Model Maths
Extended Length Method Maths
Emitted Light Modulation Physics Related
Elmira/ Corning Regional Airport, Elmira, New York USA Regional
Externally Loaded Media Softwares
Extended Lunar Mission Space Science

Take Quiz To Earn Credits!

Turn Your Knowledge into Earnings.




Give Rating
Report
Write Your Comments or Explanations to Help Others
Comments(0)





Miscellaneous in Maths
Data Interpretation Questions in Maths
Number System Questions in Maths
Percentage Aptitude Questions in Maths
Profit and Loss Questions in Maths
Time and Work Questions in Maths
Geometry Questions and answer in Maths
Ratio and Proportion Questions in Maths
Compound interest questions in Maths
Volume and Surface Area Questions in Maths
Average Questions in Maths

Ever curious about what that abbreviation stands for? fullforms has got them all listed out for you to explore. Simply,Choose a subject/topic and get started on a self-paced learning journey in a world of fullforms.

Explore Other Libraries

X




Copyright (c) 2021 TuteeHUB

OPEN APP
Channel Join Group Join