FEMM (sometimes recognized as an abbreviation for Far East Mention Mannequins) are a Japanese electronic dance music duo, composed of RiRi and LuLa. The group signed with the Avex Group Holdings Inc. sub-record label Maximum10 and their distributing label Avex Music Creative Inc.; they signed a deal with London label JPU Records for European distributions. After a series of buzz singles between 2013 and 2014, FEMM released their debut studio album Femm-Isation in October 2014 as a digital release. FEMM's major debut and first physical release, Pow!/L.C.S., was released in February 2016.
FEMM are a music project that portrays "real-life mannequins", whilst RiRi and LuLa are recognized as the leaders of the FEMM Agency Syndicate, an agency that supports the independence and rights of mannequins (hypothetically their fan base). RiRi is managed by agent Honey-B, and LuLa is managed by agent W-Trouble. Honey-B and W-Trouble communicate on RiRi and LuLa's behalf because mannequins cannot talk.
Despite the group's lack of charting success, FEMM have received prospects from several Western social media websites and journalists alike. The group have been widely commended for their fashion style and their commercial appeal, alongside the accompanying songs they have recorded. FEMM have been cited as the world's "first mannequin duo", and have been highlighted by publications including The Huffington Post and Perez Hilton online as future prospects for mainstream music.
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