WE Charity (French: Organisme UNIS), formerly known as Free the Children (French: Enfants Entraide), is an international development charity and youth empowerment movement founded in 1995 by human rights advocates Marc and Craig Kielburger. The organization implemented development programs in Asia, Africa and Latin America, focusing on education, water, health, food and economic opportunity. It also runs domestic programming for young people in Canada, the US and UK, promoting corporate-sponsored service learning and active citizenship. Charity Intelligence, a registered Canadian charity that rates over 750 Canadian charities, rates the "demonstrated impact" per dollar of We Charity as "Low" and has issued a "Donor Advisory" due to We Charity replacing most of its board of directors in 2020.
We Charity is related to other ventures from the Kielburgers, including the for-profit Me to We, which was the title of a 2004 book by Craig and Marc Kielburger, and We Day, a series of large-scale motivational events held in 17 cities throughout the school year.
A scandal arose when the charity was selected by the Canadian federal government in 2020 for a $43.53 million contract to oversee $900 million for the Canada Student Service Grant, but the decision was reversed after ties between the organization and the Trudeau family, including payments to Justin Trudeau's wife, brother, and mother, as well as the family of former Finance Minister Bill Morneau, were called into question.
On 9 September 2020, We Charity announced that it was winding down its operations in Canada and selling its assets to establish an endowment that will help sustain ongoing We Charity projects around the world. The announcement also explains that the existing board of directors, the existing Canadian employees, and the Kielburgers would leave We Charity Canada.In November 2020, a Wikipedia investigation found the Wikipedia article for the WE Charity was illicitly modified by "paid agents who used deceptive online identities" from Israeli online reputation management service Percepto. The Chief Operations Officer for WE Charity, Scott Baker, denied involvement with the sockpuppetry and Percepto declined to comment.
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