Integral Ad Science (IAS) is an American publicly owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability, brand risk and TRAQ, a proprietary media quality score.
Integral Ad Science was founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford; with initial investment from Coriolis Ventures. It was originally named "AdSafe Media". The company is headquartered in New York City and has locations in Chicago, San Francisco, Berlin, London, Paris, Singapore, Melbourne, Sydney and Pune.
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