Apple's Identifier for Advertisers (IDFA) is a unique random device identifier Apple generates and assigns to every device. It is intended to be used by advertisers to deliver personalized ads and attribute ad interactions for ad retargeting. Users can opt-out of IDFA via the "Limit Ad Tracking" (LAT) setting (and an estimated 20% do).
Starting in iOS 14.5, iPadOS 14.5, and tvOS 14.5, users are prompted to decide whether to opt-in or out of IDFA sharing before apps can query it. This choice can be altered in Settings. In May, 2021, Verizon-owned advertisement analytics company Flurry Analytics reported that 96% of US users opted out of IDFA sharing.
referenceFull Form | Category |
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Institute for Divorce Financial Analysts | Business |
Identifier for Advertisers | Business |
International Dairy Foods Association | Business |
Internal Dairy Functions Association | Community |
International Documentary Film Festival Amsterdam | Community |
Industrial Development Financing Authority | Governmental |
International Dairy Food Assumption | International |
International Dairy Farmers Association | International |
International Dairy Food Act | International |
Immune Deficiency Foundation of Australia | Medical |
Immune Deficiencies Foundation Australia | Regional |
Identifier for Advertising (ios) | Softwares |
International Drug Free Athletics | Sports |
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