Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS (Short Message Service) capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.The first MMS-capable phones were introduced around 2002 in conjunction with the first GSM network. The Sony Ericsson T68i is widely believed to be the first MMS-capable cell phone, while many more hit North American markets beginning in 2004 and 2005.
The most common use involves sending photographs from camera-equipped handsets. Media companies have utilized MMS on a commercial basis as a method of delivering news and entertainment content, and retailers have deployed it as a tool for delivering scannable coupon codes, product images, videos, and other information.
The 3GPP and WAP groups fostered the development of the MMS standard, which is now continued by the Open Mobile Alliance (OMA).
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