X

PCH meaning in Business ?

( 5 )  .  1 Rating
1118 views   .  0 comments  .   . 

Download Solution PDF

Answer: What is Publishers Clearing House mean?

Publishers Clearing House (PCH) is a direct marketing company that markets merchandise and magazine subscriptions with sweepstakes and prize-based games.

Publishers Clearing House was founded in 1953 by Harold Mertz to replace door-to-door magazine subscription sales by a single vendor offering multiple subscriptions by mail. It introduced its sweepstakes in 1967. In the early 1990s, the company was the subject of concerns and legal actions regarding whether consumers were misled about their odds of winning the sweepstakes and whether purchases increased their chances. By 2010, the company had reached settlements with all 50 states.

The company acquired search company Blingo in 2006, online gaming company Funtank in 2010, mobile marketing company Liquid Wireless in 2012, and internet news aggregator Topix in 2019.

reference

Take Quiz To Earn Credits!

Turn Your Knowledge into Earnings.




Give Rating
Report
Write Your Comments or Explanations to Help Others
Comments(0)





Miscellaneous in Business
MBA HRM Mcqs in Business
MBA Finance Mcqs in Business
Startup Funding
Career Switching
Accounting in Business
Miscellaneous in Business

Ever curious about what that abbreviation stands for? fullforms has got them all listed out for you to explore. Simply,Choose a subject/topic and get started on a self-paced learning journey in a world of fullforms.

Explore Other Libraries

X




Copyright (c) 2021 TuteeHUB

OPEN APP
Channel Join Group Join