Partner relationship management (PRM), used especially in IT industries, is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage partner relationships. The general purpose of PRM is to enable vendors to better manage their partners through the introduction of reliable systems, processes and procedures for interacting with them. Web-based PRM systems typically include a content Management System, a partner and customer contact database, and the notion of a partner portal which allows partners to log in and interact with a vendor's sales opportunity database and obtain product, pricing, and training information. This helps vendors to streamline processes, as well as to collect and assess data about various stages of the partner sales funnel. There are a number of solution providers who offer PRM software to companies who rely heavily on a PRM solution to stay relevant in their respective industries.
Vendors who implement a PRM solution are typically motivated by a need to reduce the financial overhead, automate regular processes, and establish new partnerships to drive channel revenue and scale. Partners may also be integrators or managed service providers. Unlike customer relationship management systems, which are tailored toward getting an end customer to purchase from you, a PRM system is focused on getting a partner to sell on your behalf. As a result, they commonly offer web-based self-service tools, information, and resources to partner resellers. Tools often include:
Market development funds Request ProgramsTraining, Certification, and Accreditation AutomationDeal Registration Programs, under which vendors register the partner who has brought them a potential deal with a qualified prospect as their intended or preferred channel for a subsequent saleIndirect Sales Pipeline ReportingJoint Business PlanningReward and Loyalty ProgramsContent Library referenceFull Form | Category |
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Portimao | Airport Code |
Project Resource Manual | Business |
Proteome | Business |
Preferred Residential Management | Business |
Personnel And Resource Management | Business |
Provider and Resource Management | Business |
Pollack Resource Management | Business |
Portland Rehabilitation Management | Business |
Person Relation Management | Business |
Public Relations Management | Business |
Price Risk Margin | Business |
Primedia, Inc. | Business |
Partner Relationship Management | Business |
Personnel Relationship Management | Business Management |
Prospect Relationship Management | Business Management |
Parks and Recreation Management | Business Management |
Product Relationship Management | Business Management |
Product Recovery Management | Business Management |
Patient Relationship Management | Business Management |
Primary Relationship Management | Business Management |
Portola Railroad Museum | Community |
Parks Recreation and Marine | Community |
Performance Report Messages | Computer and Networking |
Personal Rights Management | Computing |
Performance Reporting Message | Computing |
Primary Palette | Computing |
Parameter File | Computing |
Processing Mode | Computing |
Print Resources Manager | Computing |
Program Resolution Monitor | Computing |
Process Reference Model | Computing |
Product Release Management | Computing |
Protocol Reference Model | Computing |
Pressure Remanent Magnetization | Earth Science |
Parameters | File Type |
Professional Risk Manager | General |
Peninsula Rescue Mission | General |
Population Refugees and Migration | General |
Protocol Representation Model | General |
Pleasant Ridge Montessori | General |
Proactive Replenishment Monitor | General |
People of Restricted Mobility | General |
People Really Matter | General |
Partidul Romania Mare | General |
Professional Reference Monitor | General |
Probabilistic Roadmap Method | General |
Parts Reconstruction Method | General |
Performance Reference Model | General |
Parallel Reaction Monitoring | General |
Persons of Reduced Mobility | General |
Prejean Romero McGee | General |
Plant Resource Manager | General |
Proton Replacement Model | General |
Pro Rally Michigan | General |
Proposed Rulemaking | General |
Power Ram | General |
Pro Master | General |
Porsche Recuperation Management | General |
Presidential Review Memoranda | General |
Pipe Rack Module | General |
Patient Relationship Manager | General |
Professional Risk Managers | General |
Prophetical Revolution Of Minds | General |
Person Responsible For Maintenance | General |
Probabilistic Relational Model | General |
Proactive Risk Manager | General |
Profile Rank And Message | General |
Pixies Rights Movement | General |
Passenger with Restricted Mobility | Governmental |
Power Recycling Mirror | Governmental |
Parti Rakyat Malaysia | Governmental |
Precision Runway Monitor | Governmental |
Peoples Republic of Maryland | Governmental |
PIRUMADARA | Indian Railway Station |
Physical and Rehabilitation Medicine | Medical |
Personnel Readiness Manager | Military and Defence |
Bureau of Population, Refugees, and Migration (dos) | Military and Defence |
Presidential Review Memorandum | Military and Defence |
Performance Response Message | Networking |
Process Resource Manager | Networking |
Prime | Real Estate |
Payload Retention Mechanism | Space Science |
Posigrade Rocket Motor | Space Science |
Pulse Rate Modulation | Space Science |
Performance Report Message | Telecommunication |
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