Rock the Vote is a non-profit progressive-aligned organization in the United States whose stated mission is "to engage and build the political power of young people."
The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff to encourage young people to vote. It is geared toward increasing voter turnout among voters ages 18 to 24. Rock the Vote is known for its celebrity spokespeople and its partnership with MTV.
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