Rock and Wrap it Up! is a non-profit organization that was formed by Syd Mandelbaum in 1994. The independent anti-poverty think tank is based in New York, but works with partners across the country to develop greening solutions that address the issues of hunger and poverty in America. The organization works by increasing financial assets available to fight poverty by identifying new revenue streams through food and other basic assets obtained without cost. The organization's roots are in rock 'n' roll music, which is where they got the name Rock and Wrap it Up! The group started by recovering food that was prepared, but not served from venues like Nikon at Jones Beach Theater. Next, the organization started working directly with bands to see that surplus food would be donated instead of being thrown out. Rock and Wrap it Up! works with bands to show them how they can use their contracts as a harvesting tool for food and other assets. Some of the first bands to include Rock and Wrap it Up's suggested clause in their rider were The Rolling Stones, Aerosmith, Bruce Hornsby, The Allman Brothers Band, Tom Petty and Tina Turner.
Rock and Wrap it Up! has expanded its work to include partnerships with sports franchises across America as well as schools and now hotels. The organization is also working with television and film production crews to see that surplus food and other assets are not wasted at the end of shooting.
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