Sports Entertainment Group (SEG) (formerly Pacific Star Network) is an Australian sports media content and entertainment business. SEG is the owner and parent company of Sports Entertainment Network (SEN).
In December 2014, Pacific Star Network acquired Morrison Media Services, the publisher of Frankie Magazine and Smith Journal. They sold Morrison Media Services to Nextmedia in September 2018.
In January 2018, Pacific Star Network acquired 100 per cent of equity in Crocmedia. In September 2020, Pacific Star Network rebranded Crocmedia as Sports Entertainment Network. Two months later, Pacific Star Network changed its name to Sports Entertainment Group.
Under Pacific Star Network and Crocmedia between 2018 and 2021, the company owned 25 percent of National Basketball League (NBL) team Melbourne United. In July 2021, under chairman Craig Coleman and CEO Craig Hutchison, SEG purchased rival NBL team the Perth Wildcats from previous owner Jack Bendat.
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