The Speak Good English Movement (SGEM) is a Singapore Government campaign to "encourage Singaporeans to speak grammatically correct English that is universally understood". It was launched by then-Prime Minister Goh Chok Tong on 29 April 2000. The purpose was to ensure that Singaporeans recognise the importance of speaking Standard English and to encourage its usage. It is seen as a measure to counter the usage of Singapore Colloquial English, known as Singlish.
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