USP meaning in Business ?

Answer: What is Unique Selling Point mean?

In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been extended to cover one's "personal brand".

reference

Full Form	Category
University Scholars Program	Academic & Science
University of the Sciences in Philadelphia	Academic & Science
University of Sao Paulo	Academic & Science
University of the South Pacific	Academic & Science
University Studies Program	Academic & Science
Undergraduate Scholars Program	Academic & Science
Uganda Studies Program	Academic & Science
Unified Settlement Planning	Academic & Science
Universal Space Platform	Academic & Science
University Scholars Programme	Academic & Science
Undocumented Student Program	Academic & Science
U Statistic Permutation	Academic & Science
Unique Selling Position	Business
Unique Selling Point	Business
Universal Suspension Pump	Business
Unique Selling Proposition	Business
Unique Service Proposition	Business
Unit Sales Price	Business
Unexplained Spiritual Phenomenon	Community
Unique Selling Point / Unique Selling Proposition	Community
User Stored Procedure	Computer Assembly Language
Unimodem Service Provider	Computing
User Stack Pointer	Computing
Ultra Scalable Processor	Computing
Universal Storage Platform	Computing
Unified Shader Processor	Computing
Universal Signaling Platform	Computing
Universal Sampling Plan	Computing
Universal Search Provider	Computing
Unified Stream Protocol	Computing
Universal Service Protocol	Computing
Pagemaker Printer Font with U. S. Ascii Extended Character Set	File Type
Unidentifiable Street Pizza	General
Ultimate Spider Paradise	General
Uttama Seva Padakkama	General
Universidade de Sao Paulo	General
United Security Products	General
U S Pharmacopeial	General
User Stored Procedures	General
Universal Selbstlade Pistol	General
Ultimate Super Predator	General
Unique Selling Propositions	General
Uniformed Service Program	General
User Services Platform	General
United Sates Pharmacopeia	General
Urban and Social Policy	General
United Soft Plastics	General
Unique Selling Productb	General
Unique Strategic Position	General
Universal Selling Point	General
Unión Sindical de Policías	Governmental
United States Penitentiary	Governmental
Universelle SelbstladePistole	Governmental
Universale Selbstlade Pistole	Governmental
United States Prisons	Governmental
Unique Selling Proposal	Governmental
Universal Service Pistol	Governmental
Universal Self-reloading Pistol	Governmental
Unité Spéciale de la Police	Governmental
Unidentified Street Pizza	Governmental
Urban Studies and Planning	Governmental
Utah State Prison	Governmental
United States Patent	Governmental
United States Pharmacopeia	Measurement Unit
Unique Sensory Power	Medical
United States Pharmacopoeia	Medical
Universal Stress Protein	Medical
Universal Selbstlade Pistole	Military and Defence
Underground Siege Project	Military and Defence
Universal Silenced Pistol	Military and Defence
Uninterruptible Signal Processing	Networking
Unicode Script Processor	Softwares
University Sports Program	Sports