UTM meaning in Computer Technology ?

Answer: What is Urchin Tracking Module mean?

Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters in a URL identify the campaign that refers traffic to a specific website, and attributes the browser's website session and the sessions after that until the campaign attribution window expires to it. The parameters can be parsed by analytics tools and used to populate reports.

This example URL has the UTM parameters highlighted:

https://www.example.com/page?utm_content=buffercf3b2&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer reference

Full Form	Category
Universidad Tecnológica de la Mixteca	Academic & Science
University of Toronto Mississauga	Academic & Science
University of Tennessee at Martin	Academic & Science
University of Technology Mauritius	Academic & Science
UAS Traffic Management	Business
Unmanned Traffic Management	Business
Universal Teller Machine	Business
University of Technology and Management	Business Management
Urchin Tracking Module	Computer Technology
Universal Transaction Monitor	Computing
Universal Text Message	Computing
Universal Track Mode	General
Universal Truth Machine	General
Universiti Teknologi Malaysia	General
Urchin Traffic Monitor	General
Utterly Truly Measurable	General
Urchin Traffic Manager	General
Universal Tranverse Mericator	General
U of T Mississauga	General
Urchin Tracking Model	General
Universal Tracking Module	General
Universal Tranversal Mercator	General
Ultimate Training Munitions	General
Universal Testing Machine	General
Urban Traffic Management	General
Urban Titanium Metallic	General
Universal Turing Machine	General
Universal Time Mercator	General
Universal Tanverse Mercator	General
Universal Tranverse Mercator	General
Unite The Masses	Governmental
Upper Tier Municipality	Governmental
Urban Transport Masterplan	Governmental
Unidad Tributaria Mensual	International
U The Man!	Messaging
Unit Training Management	Military and Defence
Universal Transverse Mercator	Space Science
Up The Mariners	Sports