X

VAR meaning in Business ?

( 5 )  .  1 Rating
1033 views   .  0 comments  .   . 

Download Solution PDF

Answer: What is Value Added Reseller mean?

A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics or IT industry, where, for example, a VAR might bundle a software application with supplied hardware.

The added value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be added by developing a specific application for the product designed for the customer's needs which is then resold as a new package. VARs incorporate platform software into their own software product packages.

The term is often used in the computer industry, where a company purchases computer components and builds (for example) a fully operational personal computer system usually customized for a specific task (such as non-linear video editing). By doing this, the company has added value above the cost of the individual computer components. Customers would purchase the system from the reseller if they lacked the time or experience to assemble the system themselves. Tandy Corporation was an example of a company that sold products through VARs, using relabeled versions of its computers.

reference

Take Quiz To Earn Credits!

Turn Your Knowledge into Earnings.




Give Rating
Report
Write Your Comments or Explanations to Help Others
Comments(0)





Miscellaneous in Business
MBA HRM Mcqs in Business
MBA Finance Mcqs in Business
Startup Funding
Career Switching
Accounting in Business
Miscellaneous in Business

Ever curious about what that abbreviation stands for? fullforms has got them all listed out for you to explore. Simply,Choose a subject/topic and get started on a self-paced learning journey in a world of fullforms.

Explore Other Libraries

X




Copyright (c) 2021 TuteeHUB

OPEN APP
Channel Join Group Join