Valera is a city in Trujillo State in Venezuela, situated between the rivers Momboy and Motatán. The current mayor is José Karkom, who has had that post since 2013. The city is home to Italian, Portuguese, Chinese, Colombian and Spanish communities. It is also home to the Universidad Valle del Momboy, a private university, as well as the Instituto Universitario de Tecnología de Trujillo (IUTET). Also, the Universidad Nacional Experimental Simón Rodríguez (UNESR), the Universidad Pedagógica Experimental Libertador (UPEL), among others.
The city is the commercial center of Trujillo state, and a gateway to the Andes region of Venezuela. It has a vibrant business community, as well as a diverse and educated workforce. As the economic and commercial center of Trujillo state, Valera is a leading distribution centre for the agricultural products in Venezuela, in which sugarcane, cacao, coffee, fruit, and grains are cultivated. Flour milling is a principal industry. The area has traditionally supplied about one-fourth of the nation's wheat. In recent years the city grew with the construction of many new buildings and new malls such as the Plaza Center (centro Comercial Plaza) which has 5 movie theaters from Cinex and other smaller malls.
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