World Coffee Research (WCR) is a non-profit research and development agricultural organization. The organization was founded with participation or funds from thirty coffee industry groups including the Specialty Coffee Association of America, Green Mountain Coffee Roasters, Peet's Coffee & Tea, Counter Culture Coffee, the coffee importers InterAmerican Coffee, and specialty coffee providers Coffee Bean International.
The current CEO is Vern Long, a plant breeder who formerly served as director of the Office of Agricultural Research & Policy at the U.S. Agency for International Development (USAID). WCR was founded by plant geneticist Dr. Timothy Schilling. WCR uses advanced and applied research in coffee genetics and agronomy to create new varieties, agronomic approaches, and market opportunities for farmers to become more resilient and profitable, especially in the face of significant threats like climate change.
WCR relies on collaboration with local research institutions, coffee organizations, governments, and NGOs to carry out a common research agenda. Together, they agree on research activities that World Coffee Research and the country can undertake collaboratively. They also partner with the private sector to ensure the rapid uptake of agricultural innovations through the coffee supply chain. As of December 2018, they collaborated with 81 partners, including 33 government institutes and research organizations.
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