The Windsor International Film Festival (WIFF) is a cultural, not-for-profit organization whose mission is to recognize and celebrate the art of cinema by showcasing Canadian and International films and filmmakers. When the festival first took place, it received 1,000 people and screened 20 films over 2 days.
Marking its growth, in 2009 the festival screened 25 films and sold 1500 tickets. In 2011 it was attended by 8,000 people. By the time of the 9th festival in 2013, the festival screened 65 films over a 6-day period, with an attendance by 14,000 people under the guidance of executive director Vincent Georgie, who replaced the retiring Peter Coady. In 2016, the festival sold over 20 000 tickets, and was the 2nd-largest volunteer-run film festival in Canada.
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